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Wednesday, November 4, 2009, 1:15 PM
merchandising : Face-outs
Next time you go into a store, take a look at the layout of the store. Notice that all the "hot and new" items are usually on a faceout. Face-outs are positioned at the very front so when customers are going in the store its the first thing that they see. Face-outs are meant to be on the spotlight. Clothes on faceouts are usually layered with additional items so that customers see the whole outfit rather than just one piece of clothing. The layering lures the customwer into buying the whole outfit. Needless to say, it is a very good stategy for upselling.- Mary Reyes |
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